Dallas plays dress up

Published January 14, 2011 by Laura S

I imagine this is how most of my conversations will go today:

So Laura, what did you do last night? 

Oh, you know. Went to a cocktail party with a high profile fashion designer and a Heisman Trophy winner. No biggie. Typical Thursday night.

The best part is: I’m not kidding.

In a few weeks, Dallas, and the massive edifice that is the new Cowboys Stadium, will be home to Super Bowl XLV, and consequently, floods of football fans and fashion fanatics.

Last night, the Azure in Uptown hosted the 10th Annual Off The Field Kickoff Cocktail Party, featuring the fashions of 2007 Texas Top Designer, Abi Ferrin. Trisha Ewert and Regina Bruce hosted the event benefiting St. Jude Children’s Research Hospital. At the close of the Super Bowl events, Abi will donate 10% of her sales to St. Jude. During the event, one of Abi’s signature 5-Way dresses was raffled off, as well as an autographed football from Heisman Trophy winner, Tim Brown. 

“It’s kind of been a whirlwind. It’s been a very exciting time. We obviously have been doing this for a long time, and to get this kind of opportunity for a national platform has been great,” Abi said of the OTF Players’ Wives selecting her fashions for the fashion show that will take place at the Fairmount Hotel on February 4th.

In addition to her fashions being worn by some of the most influential women in NFL, her brand has recently been picked up by Nordstrom. “That’s kind of been the feather in the cap to finally have a major department store stepping up and supporting your brand,” Abi said. “We’re excited that the rollout is happening here in Dallas and excited about all of the momentum.” 

We are declaring the last week in January and the first week in February to be the Abi Ferrin Fortnight. On January 27, the 10th Annual OTF Players' Wives Awards Banquet and Fashion Show VIP will be held at Stanley Korshak. On February 3, meet and greet with Abi Ferrin from 3pm-6pm at Nordstrom in Northpark Center during the Abi Ferrin Brand Launch Party. Light refreshments will be served. This event is free to the public. Tickets for the fashion show on February 4th are available for purchase here


Photography by Emili Carmichael